The art of prospecting for new sales is an ongoing cycle. Below are tips that we need to follow:
1) Be "pleasantly persistant", don't assume it is a "no" until they say it's a "no". Keep at it and be vigilant in your efforts
2) Use all forms of "touches" to prospects: E: mail, letters, voice, and visits and spread these within a few days of each other - not weeks or months
3) Do research on the companies you're trying to sell to - become a problem solver, with ideas to share
4) Don't try to sell "print", or anything else you're marketing. Focus on how you can save the customer time, not just the almightly $$
5) Use testimonials whenever possible
6) Differentiate yourself from your competition. Ask questions, and don't assume buyers are happy with their current customers - BE PLEASANTLY PERSISTANT!
7) Always end your communications with "next steps", letting your prospect client know what you intend to do in future
8) Friday afternoons as a GREAT time to make sales calls - don't book a tee time, keep working!
9) Try calling on customers 10 minutes before the hour - alot of prospects start "meetings" at the top of the hour
10) Adding a "PS" on your communications is a great idea, along with taglines on your E: mails, atttention is drawn to these on the bottom of your E: mails, letters, etc
GOOD LUCK AND KEEP PROSPECTING. A good prospect list should have well over 100 active prospects.
Thursday, December 16, 2010
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